In this blog post review, we’ll take a deep dive into the world of MailerLite, an email marketing service, and explore its pricing plans, ease of use, features, email templates, automations, list management, analytics, integrations, customer support, and deliverability. Whether you’re a small business owner or a seasoned marketer, this review will help you make an informed decision about whether MailerLite is the right email marketing service for your needs. Let’s get started!

MailerLite Pricing

When it comes to pricing, MailerLite offers a straightforward and transparent approach that caters to businesses of all sizes. They believe in providing fair and affordable pricing options to help you grow your business online. Here’s an overview of their pricing plans:

1. Free Plan: MailerLite offers a free forever version that allows you to have up to 1,000 subscribers and send up to 12,000 monthly emails. This plan is an excellent option for small businesses or those who are just starting with email marketing.
2. Growing Business Plan: For businesses that require more advanced features, MailerLite offers the Growing Business plan at $9 per month (billed yearly) for up to 500 subscribers. This plan includes unlimited monthly emails, support for three users, and 24/7 email support. It also provides additional features such as the ability to sell digital products, create unlimited websites, and use advanced automation features.
3. Advanced Plan: The Advanced plan is designed for businesses that need even more scalability and customization options. Priced at $18 per month (billed yearly) for up to 500 subscribers, this plan offers unlimited monthly emails, support for unlimited users, and 24/7 live chat and email support. It includes all the features of the Growing Business plan, along with additional benefits like Facebook integration, custom HTML editor, and AI writing assistant.

Please note that these prices are subject to change, and MailerLite may offer additional features or discounts based on your specific requirements.

Ease of Use

It is known for its straightforward and intuitive user interface, making it easy for users to navigate and find the features they need¹. Whether you’re a beginner or an experienced email marketer, MailerLite’s guided approach and concise explanations minimize the need for extensive training and extra support.

The clean dashboard provides quick access to all the essential tools and features. The left-side menu allows you to navigate through different apps and builders, while your account settings and templates are just a click away. Customizing your dashboard with your preferred theme adds a personal touch to your MailerLite experience.

The email editor in MailerLite is designed with simplicity in mind. It offers a drag-and-drop interface that allows you to create professional-looking emails without any coding knowledge. The intuitive email editor makes it easy to add text, images, buttons, and other elements to your emails. You can also customize the design and layout to match your brand’s style and preferences.

Adding Images: To enhance the visual appeal of your blog post, it would make sense to include screenshots or illustrations of MailerLite’s user interface and email editor. These images can help readers visualize the ease of use and simplicity of the platform. Consider including images that showcase the drag-and-drop functionality, template customization options, and other key features

Features

It offers a wide range of features to help you grow your business with email marketing. Here are some notable features that make MailerLite stand out:

1. Drag and Drop Email Builder: MailerLite provides a user-friendly drag-and-drop email editor that allows you to create engaging and responsive email campaigns without any coding knowledge.
2. Email Templates: Choose from a variety of pre-designed email templates to kickstart your email campaigns. These templates are customizable, allowing you to add your branding elements and tailor them to your specific needs.
3. Automations: Automate your email marketing workflows with MailerLite’s intuitive automation builder. Set up triggers to send emails based on subscriber actions, such as sign-ups, purchases, or abandoned carts.
4. Segmentation: Segment your subscribers based on their interests, behavior, or demographics. This allows you to send targeted and personalized content to different segments of your audience, improving engagement and conversion rates.
5. Analytics: Gain valuable insights into your email campaign performance with MailerLite’s reporting dashboard. Track open rates, click-through rates, and other key metrics to measure the success of your campaigns.
6. Integrations: MailerLite integrates with popular e-commerce platforms like Shopify and WooCommerce, allowing you to sync customer data and create targeted email campaigns based on their buying behavior.

Email Templates

It offers a wide range of pre-designed email templates that can help you create visually appealing and professional-looking email campaigns. These templates are designed to be responsive, ensuring that your emails look great on any device. Whether you’re promoting a product, sharing news, or sending a newsletter, MailerLite has templates to suit various purposes.

To access the email templates, navigate to the Template gallery within the MailerLite platform. Here, you’ll find over 50 pre-designed templates to choose from. You can filter the templates by category to find ones that are relevant to your campaign, such as holidays or events. Once you’ve selected a template, you can customize it to match your branding by editing the colors and adding your own content.

If you prefer to create your own custom email template from scratch, MailerLite also provides a Drag & drop editor. This intuitive editor allows you to build your template by dragging and dropping elements onto the canvas. You can add text, images, buttons, and other elements to create a unique design that aligns with your brand.

Automations

MailerLite’s automation feature allows you to create automated email workflows that guide subscribers through every step of their journey, from the welcome email to purchase. You can set up email marketing automation workflows to reach the right people at the right time, without lifting a finger. Here are some of the automation features offered by MailerLite:

1. Triggered Emails: Instantly react to subscriber behaviors without lifting a finger. Automatically send emails or perform other actions based on a specific event or multiple triggers such as clicking a link or completing a form.
2. Group Emails: Use this trigger to send automatic, targeted emails to subscribers in specific email lists. This is excellent for welcome emails, lead magnets, and webinar or event emails.
3. Click-based Triggers: Trigger a specific action when a subscriber clicks a link in one of your emails. Use this trigger to send automated emails or instantly add subscribers to a group based on their interest.
4. Updated Field: Activate a workflow when a custom field in the subscriber profile is updated. A field could be updated by a signup form, email survey, or manually from your dashboard.
5. Anniversary Emails: Collect subscribers’ birthdays, wedding dates, and other important life events to automate highly customized email messages to celebrate their anniversaries every year.
6. A/B Split Testing: Skyrocket engagement by testing and optimizing subject lines, content, and send times. You can test up to 3 workflow variations without test limits. Gain all the insight you need to make data-driven decisions.
7. Abandoned Cart Emails: Trigger an automation workflow when a shop visitor provides their email but leaves before finalizing their purchase. These emails are awesome for customer retention.

List Management

Effective list management is crucial for successful email marketing campaigns, and MailerLite offers intuitive tools to help you manage your subscribers with ease. Here are some key features of MailerLite’s list management:

1. Subscriber Management Interface: MailerLite provides an intuitive email list and subscriber management interface that makes it easy to add, filter, and organize your subscribers. You can view all your segments, interest groups (tags), and subscriber details in one place.
2. Segmentation: With MailerLite, you can segment your subscribers based on their interests, behavior, or demographics. This allows you to send targeted and personalized content to different segments of your audience, improving engagement and conversion rates.
3. Group Actions: MailerLite allows you to perform group actions on your subscribers, such as adding them to a group, removing them from a group, unsubscribing them, deleting their accounts from your list, or exporting a CSV file.
4. Subscriber Engagement: Regularly cleaning your email list is essential for maintaining a healthy list and ensuring high deliverability rates. By removing inactive subscribers, you can improve engagement metrics and reduce the chances of ending up in the spam folder.

Analytics

It provides a comprehensive set of analytics and reporting tools to help you track the performance of your email campaigns and optimize them for better results. Here are some of the key analytics features offered by MailerLite:

1. Campaign Reports: MailerLite provides detailed reports on your email campaigns, including open rates, click-through rates, and other key metrics. You can use these reports to analyze the performance of your campaigns and identify areas for improvement.
2. Google Analytics Integration: MailerLite integrates with Google Analytics, allowing you to track the activity of your email campaigns on your website. This integration provides additional insights into subscriber behavior and helps you optimize your email campaigns for better results.
3. Click Maps: MailerLite provides click maps that show you where subscribers are clicking on your emails. This information can help you optimize your email campaigns and improve engagement rates.
4. Subscriber Activity: MailerLite tracks subscriber activity, including opens, clicks, and other actions, allowing you to gain insights into subscriber behavior and preferences. You can use this information to segment your subscribers and send targeted content that resonates with them.

Adding Images: To enhance the visual appeal of your blog post, it would make sense to include screenshots or illustrations of MailerLite’s campaign reports, click maps, and subscriber activity dashboard. These images can help readers visualize the analytics features and understand how to use them to optimize their email campaigns.

Integrations

MailerLite integrates with over 140 popular web services, including e-commerce platforms, social media, and CRM apps. Here are some of the key integrations offered by MailerLite:

1. Shopify: MailerLite integrates with Shopify, allowing you to sync your customer data and create targeted email campaigns based on their buying behavior.
2. WooCommerce: MailerLite integrates with WooCommerce, the world’s most popular e-commerce solution, powering 28% of all online stores. This integration allows you to automate your email marketing campaigns and increase customer engagement.
3. WordPress: MailerLite integrates with WordPress, allowing you to collect subscribers from your WordPress blog and create targeted email campaigns.
4. Google Analytics: MailerLite integrates with Google Analytics, allowing you to track the activity of your email campaigns on your website. This integration provides additional insights into subscriber behavior and helps you optimize your email campaigns for better results.
5. Facebook: MailerLite integrates with Facebook, allowing you to grow your subscriber list by syncing your subscriber segments with Facebook audiences.

Customer Support

It offers a range of customer support options to assist you with any questions or issues you may encounter. Here are some of the support resources available:

1. Self-Service Center: MailerLite’s self-service center provides a comprehensive knowledge base with hundreds of how-to articles and troubleshooting guides. You can easily search for specific topics and find answers to common questions.
2. Video Tutorials: MailerLite offers a library of video tutorials that provide step-by-step instructions on using different features and functionalities. These tutorials are a great resource for visual learners and can help you quickly understand how each feature works.
3. Community: Join MailerLite’s Circle community to connect with other MailerLite users, share ideas, and seek advice. The community is a valuable resource for getting insights from experienced users and finding solutions to specific challenges.
4. ML Academy: MailerLite’s ML Academy offers free online email courses that cover various topics related to email marketing. By enrolling in these courses, you can enhance your email marketing skills and become a certified email marketing expert.
5. Hire an Expert: If you need additional assistance or want personalized guidance, MailerLite provides an expert directory where you can find professionals who can help you solve issues and offer advice.

Please note that priority support via email or chat is available only for paid plans. Free plan users can access the self-service center and community resources to find answers to their questions.

Deliverability

Email deliverability is a critical factor to consider when choosing an email marketing service, as it determines the likelihood of your emails reaching your subscribers’ inboxes. MailerLite prioritizes deliverability and provides several features to help ensure that your emails are successfully delivered:

1. Authentication: MailerLite allows you to authenticate your domain, which helps establish your reputation as a legitimate sender. By authenticating your domain, you can improve deliverability and reduce the chances of your emails being marked as spam.
2. List Cleaning: MailerLite provides tools to help you clean up your subscriber list by removing inactive or unengaged subscribers. Regularly cleaning your list can improve deliverability rates and ensure that your emails are reaching the right audience.
3. Deliverability Testing: MailerLite offers deliverability testing to help you identify potential issues that may affect your email deliverability. By sending yourself test emails, you can see how your emails appear to recipients and verify that they are being sent and received.

In conclusion, MailerLite is an exceptional all-in-one email marketing solution that offers user-friendly features, extensive automation capabilities, and affordable pricing plans. It provides a modern and user-friendly drag-and-drop automation builder, making it the best beginner-friendly email marketing platform. With its affordable price and top-quality support, MailerLite is a great choice for businesses of all sizes.

Overall, I couldn’t be more impressed with MailerLite. It’s easy to use, incredibly feature-rich, powerful, reliable, and great value for money. It’s a versatile platform that allows you to run sophisticated email campaigns, create landing pages, manage subscribers, and much more. It’s constant release of new features further extends its functionality.

If you’re looking to supercharge your email marketing strategy and unleash the potential of your business, MailerLite is the way to go. Give it a try and experience the power of MailerLite for yourself!